Shoji Brothers Social Campaign
Social media is huge for our athletes, and we had the opportunity to develop something for Eric and Kawika Shoji, two brothers who play together on the US National team, but on separate pro teams. My vision for this was to create assets that provided both separate pieces for each brother, but also kept a running thread of their unique relationship throughout, while maintaining an authentic approach. Worked closely with Victor Acosta, and photographers Austin Langley and Chris Straley.